Today’s businesses enjoy easy access to a wide range of marketing opportunities. The most successful campaigns integrate online methods with direct approaches. Options are endless, but currently, top digital marketing approaches include:
- Direct mail
- Direct response advertising
- Internet and mobile marketing
Each approach has its own unique advantages and downsides. There is no one marketing method or combination method that is best for every business, so it’s important to research your options carefully before moving forward with a marketing plan.
Long before small businesses discovered the power of the ordinary flyer, Benjamin Franklin utilized an early form of direct marketing in the interest of getting the word out about Poor Richard’s Almanac. Today, direct mail allows ordinary individuals to learn about products from the comfort of home. It’s a great approach for those who don’t respond well to mobile and other modern forms of marketing.
Popular since the 1970s, telemarketing consists of inbound and outbound marketing. With inbound, customers make an active effort to contact the company. Outbound efforts involve reaching out to prospects. Outbound marketing is most effective when the prospect has given the company express permission to call and the telemarketer is highly skilled.
Direct Response Advertising
In direct ads, the goal is to convince the recipient to purchase something directly from the advertisement. For example, a direct mailing may include a postage-paid business reply card, with the recipient encouraged to return it back with an order.
Online and Mobile Marketing
Today, the average consumer responds best to internet and mobile ads. The internet is the most convenient and economical source of research, and therefore, the perfect place to learn about new products. Internet marketing is also incredibly diverse; companies can market their services via social media, QR codes, email, and a variety of other channels.
At Wind River Marketing, we’re prepared to help you develop a comprehensive marketing solution. Contact at your earliest convenience to learn more.