Wind River Marketing offers highly accurate, in depth information to fuel your mail and call campaigns.  Better information equals better marketing decisions.

Wind River Marketing is an authorized agent for  Dun and Bradstreet, Acxiom and Experian.   Our data vendors manage data on over 200 million individuals and 50 million businesses.   Information is collected, filtered, sorted and updated on a monthly basis so your lists are always fresh and up to date.  Our lists are all CASS certified for the lowest possible postal rates, we believe in “quality over quantity.”

For commercial data, you can build your lists according to company size, location sales volume, number of employees, industry code and 30 other search criteria.  You can focus on exactly the contacts you want – by specific job title or job function – at companies that match the profile for your ideal customers.   The standard record includes the company name, address, phone number, top contact person and industry code.

For consumer data, we can provide you with a competitive advantage through segmentation.   The foundation of effective marketing is knowing the answers to the who, what, where, and how questions about your best prospects and customers.  And knowing who is not a good sales prospect makes marketing much more cost efficient.  That’s Targeting.

We all know that every consumer is different.  So how do you make sure your targeting works?  You organize your customers and potential customers into groups with similar needs, motivations, likes and dislikes, lifestyles and behaviors. that’s segmentation.

Unless you market a product or service that is needed by absolutely everyone, you already use some form of consumer segmentation – even if it’s just based on instinct.  But, there are more precise-and effective-solutions.