FREQUENTLY ASKED QUESTIONS

How does the program work?

We use a proven, multi channel marketing strategy to help you secure more accounts, build your sales pipeline and grow your commercial service business.

This is a proprietary strategy that we have developed over the years and is designed to generate high quality leads for your field representatives. The strategy consists of a combination of telesales, email, voice mail and web.  This program offers a huge opportunity to expand your service business, generate additional revenue, and give you a competitive advantage.

Our sales agents will call on the top companies, property managers and facilities in your service area. Our goal is to find out who the decision maker is and book a free estimate or inspection for your estimators. If we are unable to schedule a live bid, we will find out when the next bid opportunity is, or contract renewal date. This information is then logged into our system as a call back.

What type of companies will be targeted and in what areas?

Our standard procedure is to download all of the companies and facilities in your service area that have at least 50 employees. Most cities or metropolitan areas have at least 5000 companies or facilities that we use as the database.

The data that we use to market your business is extremely important. Low quality leads are a function of low quality data. Wind River is an authorized agent for Dun and Bradstreet, the largest and most accurate data provider in the US.

How many companies do you work for in a given area?

We have exclusively territories and partner with one contractor in each city or metropolitan area. Once you choose your service area, you will own that area as per our exclusive marketing agreement for as long as you are an active customer.

What experience does Wind River Marketing have and what makes us different from other marketing vendors?

Our strength is in our people, process and technology. All of our sales representatives have at least 10 years of sales experience and most have 20 or more. We have invested in advanced technology and CRM platforms that enable us to maximize results and minimize costs for our clients. We are constantly refining and improving our process.

In addition, our owner and co-founder, Travis Petersen, has over 20 years of experience in the services industry. Travis has been involved in a number of start ups including building maintenance, restoration, commercial duct cleaning and hvac. This marketing program was instrumental in the success of those companies.

Below are some of the advantages of using Wind River Marketing to generate leads for your business.

• Small firm with less than 20 agents allows for a high level of quality control
• All sales agents have at least ten years of sales experience
• Sales agents have been trained for the commercial service industry
• Exclusive territories
• All agents are located in the US
  
• Virtual model allows for wider access to talent
• Current renewal rate is over 90%
• Immediate lead notification via email
• High quality data from Dun and Bradstreet
• Superior Technology allows for greater efficiency and more calls per hour
• Incentive based compensation results in higher productivity and ROI
• Monthly reporting that includes all data and call results
• Email harvesting for future email blast
• Call recording for quality control and optimal scripting

What role does email play in this marketing program?

Part of our strategy involves gathering email addresses for facility managers or key decision makers. This is extremely valuable information for a variety of reasons. First, many facility managers or decision makers are more likely to respond to an email than answer the phone. Secondly, it give us an opportunity to introduce your company along with references, a link to your web site and a direct phone number to your office.

How do you differentiate my business and what benefits do you sell?

There are a number of things that we can do to differentiate your business and this is something that is developed with client feedback during the campaign set up.  Whether it’s indoor air quality, energy efficiency, green certifications, competitive pricing, recent projects or a great management team, we will make sure that our sales agents are focused on this.

What is the return on investment with this program?

The return on investment for this program can be very attractive and is much more cost effective than an in-house program. To build an in-house program, you have to consider phone bills, payroll taxes, desk and office space, not to mention the time and resources it takes to hire, train, monitor and motivate an in-house sales staff.

The most successful contractors that we work with spend around 10% of their revenue on sales and marketing, our program is a very important part of this process. The ROI depends on the number of leads generated, closing ratio, average ticket and re-occurring revenue opportunities.

Again, our renewal rate is over 90%, we have proved ourselves as one of the top service providers for lead generation and appointment setting in the industry.

Please feel free to call us with any additional questions, the number is 1-800-966-8003

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